New logo sought for county

Posted on July 24th in News
 
Submit designs by Aug. 22
 
by Randy Parks
Burns Times-Herald
 
Any artist looking for a challenge is invited to try his/her hand at designing a new logo for Harney County.
 
The new logo should feature an up-to-date, simple design that is representative of the county, and it should be adaptable for both color and black and white. Artists should keep in mind that the new logo will be used in a number of ways, such as letterheads, car magnets, brochures and embroidered on shirts.
 
Anyone interested in entering the logo contest needs to submit a design by Aug. 22 to: Harney County Logo Contest, Harney County Court, 450 N. Buena Vista, Burns, OR 97720.
 
Entry forms and rules are available at the Harney County Courthouse, the Burns Times-Herald office and Harney County Library, and the contest is open to everyone.
 
A committee will select the top logo designs, which will then be on display at this year’s fair for public input.
 
A $250 prize will be awarded to the selected logo.
 
The logo committee does reserve the right to make minor alterations to the design or font of the logo, and if the contest doesn’t produce a winner, a professional will be hired to design a new county logo.
 
The committee reminds those interested that, “A logo’s job is to identify, not describe.”


One Response to “New logo sought for county”

  1. Kristine Putt Says:

    You won’t get a good logo running a design contest. Here’s why:

    A designer that is skilled in branding and logo development, and can effectively articulate the brand – as well as design a technically/correctly engineered logo – earns more than $250 on a logo and will scoff at this so-called “prize.” Therefore, you can immediately expect NO professional/quality submissions.

    And anyone who considers that $250 is a worthy prize for a logo design is not skilled in technical precision or effective brand development. Hence, the submissions you DO receive will either not sustain the brand’s image, or have technical problems when the logo is applied to certain mediums.

    The county is setting their brand up for failure by crowd sourcing something as critical as their brand identity. Crowd sourcing cannot effectively capture the essence of a brand, because every person has their own interpretation of what a brand means. Therefore, opting for design in this manner will only cheapen the county’s image. It also hurts the graphic design industry.

    Conversely, investing in a discovery session, conducting a basic analysis of the audience, identifying pain points, and highlighting the brand’s strengths is something that a professional freelance brand designer is capable of providing. And only QUALITY DESIGN, which is based on these criteria, can truly benefit the county’s image. Anything less is not worthy of doing and will only inevitably cost tax payers considerably more money.

    Please support artists that are dedicated to studying design and communications by treating the industry with dignity, not devaluing it. Hire a freelance designer.


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